Wired le pone los puntos a Google

Septiembre 23rd, 2008

La prestigiosa revista Wired.com le dá con todo a Google en este artículo.

15th Anniversary: Hooking Google to the Evil Meter

Few companies set out to do bad deeds, but most won’t rule them out. Google was supposed to be different. When Josh McHugh profiled the young corporation in January 2003, it had one clear and concise rule: “Don’t be evil.” Ah well, times change. CEO Eric Schmidt recently “clarified” that policy, saying it was simply meant as a conversation starter. “We don’t have an evil meter,” he groused. Here, you can borrow ours!

7.1 Philanthropy
Creating a foundation devoted to fighting poverty, researching renewable energy, and protecting the environment. Two can play at this game, Mr. Gates.

5.3 Coddling Staff
Establishing on-site day care for lil’ Googlers as an employee perk. (Memo to HR: Keep eyes peeled for particularly bright toddlers.)

-2.4 Moral Triage
Giving Brazilian police access to private photo albums on Orkut to assist an investigation into child pornography. The lesser of two evils is still pretty lame.

-4.8 Immaturity
Responding to Privacy International’s last-place ranking of Google with “U R BIAS!”

-6.7 Screwing Staff
Raising the cost of onsite childcare to ridiculous levels in order to have the best day care on Earth. $57,000 per year? Seriously, Sergey?

-8.3 Censorship
Instituting keyword filters per request of the People’s Republic of China. Further “clarification”: Google company policies apply only within the continental US.

Y también me pareció muy interesante este comentario:

You forgot the big one. Pagerank is pure evil.

Mad, you say? Think again.

As you know pagerank determines the order in which Google presents results. The higher your pagerank, the more attention you get, the more links you gain, the higher your pagerank. This is a cultural positive feedback loop. Difficult ideas, unpopular ideas, ideas of depth and subtlety, lose to pagerank. Pagerank rewards and amplifies popularism and noise. Doing this must inevitably give rise to culture-limiting feedback effects in the flow of thoughts moving through the medium.

Google encourages people around the world to think the same thoughts in the same ways, with the same connections. The thoughts that propagate are not the ones that promote rationality, goodness, or civilization. The thoughts that propagate are the overflowing toilets of our culture, the Hiltons, Bushes, Jesuses.

Expressing a facile idea gains it pagerank which puts it in more search results more often, which gets more people to link to and replicate it, which bumps up its pagerank(s) … But if I have a correct, meritorious, but otherwise boring, complex, or unusual idea to express, where’s its pagerank? It gains few links and stagnates. Positive feedback limits our culture to the “feel-lucky-verse”.

4 comentarios en “Wired le pone los puntos a Google”

  1. Baterflai
    Septiembre 23rd, 2008 at 11:54 am

    Si vamos al comentario del final, es totalmente cierto. Por ejemplo: sale Google Chrome, y tooooooooooodo el mundo postea un review. Sale el iPod y toooooooooodo el mundo saca oooooooootro review. Está bien que dentro de lo que es este tipo de comunidades, se le da más bola al gadget o a la gilada tech que al pensamiento-abrecabezas. Pero justamente si uno ha leído algo, sabe que la mayoría de los cambios e innovaciones vienen del pensamiento abductivo -Peirce tenía algo de razón- que precisamente involucra factores de observación subjetivos que quiebran la norma.
    Pero bueno, por algo Nietzsche quedó donde quedó y la ruptura de paradigmas sigue donde sigue: en manos de algunos que ni siquiera figuran.

  2. Juanu
    Octubre 2nd, 2008 at 5:23 pm

    O aprendo bien Inglés, o aprendo bien inglés.-
    No more excuses

  3. Mauro
    Octubre 4th, 2008 at 9:55 am

    Y todo sin mencionar por ejemplo, que todo mail tuyo que pase por gmail (siendo usuario o habiendo mandado un mail a alguien con una cuenta) basicamente le pertenece a Google.
    Google nunca fue bueno, te ofrecen 7gb a cambio de tu privacidad.
    Casi como Apple, te vende un hermoso ipod a cambio de restricciones.

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